With a few website design projects currently in the works, we’ve been spending a lot of time thinking about the importance of color & color palettes lately.

Sometimes we’ll see an image that inspires us but usually, it’s the everyday things that have the most impact on our work. You’ll see A LOT of natural elements reflected in the majority of our work. 

When partnering with new clients, our first step is to learn more about your brand story. And our next step is to understand your color palette. Scroll down to learn more.

The Importance of Color & Color Palettes for Website Design
Example of a recent color palette inspired by a rainy, Sunday at home.

"In digital marketing, color creates an emotional cue. And in an ocean of digital marketing, the right color palette can help your brand stand out. "

COLOR IS UNIVERSAl. It Translates in Ways Words cannot.

Color is powerful. It’s what gets your audience to see what you want them to see, feel what you want them to feel, and do what you want them to do. Which hues you choose can also affect usability and whether the content is readable or not. This is what makes understanding color psychology so important for the success of your content.

On the flip side, poor color choice can negatively impact the intention of your message. Get it wrong, and your beautifully designed content and amazing call to action will be easily ignored. Reports have shown that how consumers feel about a brand has a lot more pull than what they think about a brand.⁠

Before jumping into all the beautiful color palettes you can use to create logos, websites, or graphics, make sure you have an understanding of your brand colors and archetype. You need to know what they consist of and how they can influence your web design, as well as your targeted consumer and their actions. 


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