This is by far the number one, most frequently asked question we receive from our new clients. And no matter what the project is, our answer is always the same: we begin with your brand story. We go back to the basics: Brand Storytelling 101. Everything else evolves naturally from there. 🌱
Above all else, brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. At Blackprint Creative, we believe all businesses should consider sharing the story behind their brand: why it exists, and why this matters, consistently across all communication.⠀⠀
A brand story can do so much more than connect you with your ideal audience, get you noticed in the noise of your competitors’ messaging, and drive profits — it also has the potential to create a major social impact.⠀⠀⠀
Because storytelling is the most ancient and powerful tool for effective education. We are genetically wired to love and respond to stories. Therefore, a memorable brand story is exactly what people need to feel connected to your business. Ultimately, your brand story can have a lasting positive impression of who you are and what you stand for, and ultimately convert into loyal clients.
In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. It’s no longer enough to have a quality product or service, you need to know how to talk about it in a way that differentiates you from the crowd.
In conclusion, brand storytelling is no longer a nice-to-have. It is a need to have, and what will ultimately maximize your business’s visibility, profit, and impact. Treat it as a compass for your marketing strategy, and the result will be a brand that is as profitable as it is captivating.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Finally, when creating your marketing strategy, don’t forget about the bigger story: what makes you human? How do you touch and transform people’s lives? How do you put a positive dent in society? In short, does your brand have a heartbeat? This should be the foundation of crafting your brand story.
